AI Insights · Timothy · July 2021
Top 5 Cryptocurrency Apps in South America: Q2 2021 Performance
Explore the performance trends of the leading cryptocurrency apps in South America during Q2 2021, highlighting download and active user metrics.
During the second quarter of 2021, the top cryptocurrency apps in South America demonstrated diverse trends in downloads and active user engagement, as reported by Sensor Tower. Here's a closer look at the performance of these apps on a unified platform, combining both iOS and Android data.
Binance: Buy Bitcoin & Crypto saw its weekly downloads start strong with over 103K in late March, peaking at 278K in early May. However, there was a noticeable decline towards the end of June, with downloads dropping to approximately 68K. The app maintained a robust active user base, beginning the quarter with about 561K weekly active users, which increased steadily to over 1M by mid-May, before settling at around 915K by the end of June.
Trust: Crypto & Bitcoin Wallet experienced fluctuating download numbers, starting at 32.9K and reaching a high of 63.9K in early June. The weekly active users followed a similar pattern, beginning at 136K and peaking at 254K in mid-May, before slightly declining to about 182K by the end of the quarter.
Ripio Bitcoin Wallet maintained a steady but declining trend in weekly downloads, from 37K at the start of the quarter to just under 19K by the end. Its active user base showed a gradual decline as well, starting from 236K and closing the quarter at approximately 211K.
Mercado Bitcoin - Criptomoedas showcased a peak in weekly downloads of around 58K in mid-April, followed by a consistent decline, ending the quarter at approximately 9.4K. The weekly active users showed more resilience, starting at 360K, peaking at 411K, and concluding the quarter with 295K.
Lastly, Bitso - Buy bitcoin easily reported a steady download pattern, starting at 15K in late March and peaking at 26K in early May. The active user numbers began at 168K, rose to over 211K by early May, and remained relatively stable, finishing the quarter at around 175K.
These trends highlight the dynamic nature of the cryptocurrency app market in South America during Q2 2021. For more detailed insights, visit Sensor Tower's platform.
